15k-Month Program Relaunch

By leveraging strategic and data-driven copywriting, Kati doubled the potency of her messaging, which called soul-aligned students. This approach can be used for the different launches she does in the future.

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Kati's Divine Healing

Kati's Divine Healing

Coaching Program: Divine Ascension

Industry: Reiki & Life Coaching

Services Provided: Sales Page, Social Media, and Email Copywriting  

Platforms: Instagram, Mailchimp, and Squarespace

THE PROBLEM

Kati was relaunching her signature Divine Ascension Program, designed to guide women at the beginning of their spiritual exploration. While her heart was in the right place, her vague messaging was not helping her program reach its full potential. 

Her copy, apart from being long-winded, lacked clarity because it was not speaking directly to a specific client avatar. There is a need for recalibration across her sales funnel.

THE SOLUTION

  • Identifying the pain points and preferences that can influence the purchasing decisions of her clients.

    • Observing competitor's pages to see how the audience they have in common responds on social media.

    • Social listening by visiting forums such as Reddit and Facebook groups

    • Reviewing her Mailchimp metrics to determine which content led to the highest open rates and click-through rates (CTR).

    • Analyzing her Instagram engagement to determine the content types that performed best.

    • Creating a precise, emotionally resounding, and S.M.A.R.T gameplay that is tailored to her voice and client avatars. 

    • Testing subject lines, CTA placements, composition, etc, to identify what moved the needle across all necessary touchpoints.

THE RESULTS

  • $15,000 in Revenue in One Month

    The relaunch financially exceeded expectations and can be duplicated for the next program openings.

  • Clear Messaging That Drives Conversion

    Her life mission is now heard and supported by soul-aligned connections.

  • 94.7% Increase in Email Open Rates

    Through segmentation and personalization, the open rates of her newsletters skyrocketed.

  • 33.3% CTR Boost on Newsletter Links

    Succinct and well-formatted emails led to more leads jumping into the next step.

  • 63.6% Sales Page Conversion Rate

    Data-driven copy that addresses her audience's pain points resulted in an above-average conversion.

  • Solidified Community

     +165% in Instagram engagement after a month sparked long/term connections with her audience.

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Do you believe your copy can perform better? This is an invitation to co-create with me. Reach out.