Customer Psychology-Driven Content Strategist & Copywriter for Female Entrepreneurs
“Read Your Audience Like A Book” - Kind of Marketer
Content Marketing Wins
Do you feel like a hamster on a wheel?
Are you constantly changing your “strategy” because none of what you do contributes to meaningful growth? Let me lend you a hand!
With proven results in developing content strategies, copywriting bookmark-worthy content, and bringing in sales for women-owned D2C and B2B businesses, I can help you identify, plan, and implement the most suitable ways to communicate with your intended audience.
Love Note
I worked with France on the website copy for my business, and she brought a really thoughtful and professional approach to the project.
The final copy was clear, well-structured, and aligned with the direction I was aiming for, which gave me a solid foundation to build the rest of my site around.
What I appreciated most was her reliability and communication throughout the process. As someone who’s used to juggling a lot of creative projects, that kind of calm, steady support made a big difference.
If you're looking for a copywriter who brings care, clarity, and consistency to her work, I’d happily recommend her.
Tanya Rodgers
Brand Designer & Strategist
“Another successful 15k launch!
A massive thank you to Matamayari for assistance and virtual support.”
Kati Ackermann, Reiki Master & Life Coach
Meet Your Strategy & Copy Whiz
I’m France, a content strategist and copywriter for female entrepreneurs.
I believe that it is a prerequisite for every brand’s success to be fully in tune with their target demographic. That's why my content strategy and copywriting work goes beyond the surface. My mission is to help you articulate the heart of your work, let your audience realize you can read them like a book, and give you more time to serve.
How can we work together?
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Stop the guesswork and have a comprehensive guide for every piece of content you will do.
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Let your website contribute to the whole machinery and not just sit there looking pretty.
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Focus on your zone of genius by letting me handle the majority of monthly content creation.
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France did an amazing job on my web copy.
The amount of research she did was apparent, and her level of care too. Five pages later, I’m very happy with her work.”
Kandi Nichols
Parental Akashic Reader & Coach -
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Her strategic input is invaluable.
“I'm impressed with France's work on our Instagram page. She's professional, insightful, and quick to align with our team's rhythm.”
Agnes Buzai
Interior Designer & Store Owner -
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She came in and fixed everything.
“I highly recommend France for copywriting. I DIY'd my website copy, and it fell flat. It didn't make sense in some areas. I love it!”
Kirstin Lenzi
Website & Brand Designer
SLOTS
Here is my availability:
If you are constantly asking yourself, “Why is my content strategy not working?” or “How can I make my website copy and social media content generate more leads and sales?”, I’m inviting you to book a call.
Content Strategy & Consultation: 2 per month
Optimized Web Copywriting: 1 per month
Social Media Retainer: 1 slot left
Commonly asked questions, answered.
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A content strategy is a plan that defines the types of content a brand creates and distributes to achieve marketing and sales objectives.
It should be based on the demographic & psychographic data of your intended audience to ensure content market fit. -
Absolutely! Having a content strategy will take out all the guesswork in figuring out what’s the best way to reach your target demographic.
Making sure that each post serves a marketing goal, even if you’re only posting 3x a week, will give you significant growth. Therefore, alleviating the pressure of posting content daily. -
Though copywriting and content writing are often used interchangeably, they serve different purposes. Their goal:
Copywriting — to persuade a reader to take action, such as purchasing your course or subscribing to your newsletter.
Content writing — to nourish the audience you have through education or entertainment.
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It starts with creating a content strategy that is considerate of your personal circumstances. That’s because the quality of your content matters more than how many times you post in a week.
Consistency is about creating a sustainable content creation and distribution schedule that you can realistically maintain alongside running your business.If you are curious about how to make one, especially if you are an introvert, you can refer to this article I’ve written for Paper Crane of Hope.
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Your website is a part of your brand’s marketing and sales machinery. Professionally written website copy can compel visitors to:
Read more about your business and what it can do for them.
Take action, like booking a discovery call.
Depending on the copywriter, it may also include SEO, AEO, and/or GEO, which serve to make your website more discoverable online.
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There’s a hidden cause in not knowing your brand voice, so here’s a simple exercise for your personal brand:
Search for the most common query in your industry and write a response to it.
Read it out loud while recording.
Listen to the recording and create a word map of how your writing sounds. Is it conversational? Do you like using puns?
Document those observations or write them on a board visible to you when creating content.
Use it as a basis when writing your captions or scripts.
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Having a background in journalism, I’m really good at getting and processing information that can be used to compel your target demographic to act. By information, I mean not just surface-level data such as age, gender, etc.
My research process involves digging deeper into your audience’s psyche, preferences, and patterns.